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About
the Company |
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The
Preference Service, the UK's leading provider
of consumer PreferenceData, was created together
with Royal Mail and Royal Dutch Post with
the aim of bringing advertisers and consumers
together.
In August 2005, IPT, the online direct marketing
company acquired the entire issue share
capital of The Preference Service Ltd. Both
IPT and The Preference Service have made
permission a foundation of their data collection
and IPT have consistently championed the
principle of opt-in email data collection.
The combined data resource of IPT and The
Preference Service offer a lifestyle database
of 6 million records, of which 2.5 million
have email addresses. The file is growing
at the rate of 200,000 records every month.
Our mission:
The UK's leading provider of consumer preference
data. Striving for excellence & superior
results through innovation, vision and integrity.
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