Postal
Preference Service members
When will the Online Preference Service
contact Postal Preference Service members?
When you have included your email address
and have not opted-out of being contacted
by email in our survey (online / offline),
then advertisers will contact you in line
with the preferences you have outlined.
Advertiser
mailings / emails will only be sent to members
that are relevant to the preferences that
have been outlined in their Postal Preference
Service Survey.
The
Preference Service provides opt-in data
for the use of clients for permission-based
mail shots and emails.
Opting out of mailings / emails
Members are given the opportunity when completing
the Postal Preference Service Survey to
tick yes, no or don’t mind, to receiving
specific offers from advertisers. Members
may say no within the survey as many times
as they wish.
If
a member completes an online survey, they
will also be given the opportunity to opt-out
of receiving further communication from
Postal Preference Service.
Members
are free to opt-out of Postal Preference
Service membership at any time without penalty.
Members
of Postal Preference Service that receive
emails via the Online Preference Service
are given two opportunities to unsubscribe
from receiving emails:
If
a member clicks on the unsubscribe from
the Online Preference Service button at
the bottom of any email, then they will
be removed from our list within 30 days
and hence will not receive any further communications
from us via email. To opt-out of communication
from all Preference Service communication
(mail etc.), the member must contact The
Preference Service directly either by telephone,
letter or via our website.
An
opportunity to opt-out of any specific product
/ company offer is always provided at the
bottom of any email from the Online Preference
Service. Removal may also take up to 30
days.
Review / update your information / terminate
Membership
Members can at any time review, modify or
permanently remove all contact and interest
information stored by The Preference Service
by writing to the Postal Preference Service,
Parkshot House, 5 Kew Road, Richmond, Surrey,
TW9 2PR.
The Preference Service will never sell,
rent, or otherwise use the contact information
of former members.
Database cleaning practices
As a member of the DMA, The Preference Service
cleans both it’s mailing files and
member files against the Mailing Preference
Service (MPS) database regularly.
Ongoing
screening against NCOA, GAS and TBR is also
performed.
Although
The Preference Service files are cleaned
thoroughly and in line with DMA guidelines
and relevant legislation, clients (selected
third parties) are responsible for the cleaning
of their own mailing lists.
Access to data
Member data may be accessed only by the
member themselves and at any time. This
information may be requested by telephone,
letter or via our website.
The
actual copy of any survey that is captured
is destroyed after a period of time for
security purposes; hence an electronic version
is supplied to the member, usually in a
spreadsheet format. The breakdown of this
data will be posted to the member within
5 working days.
Members
may be asked to pay a small price for data
extraction of £3.50 in line with industry
standard.
Security
The Preference Service takes every precaution
to protect its members’ information.
When information is submitted either via
a paper-based survey or via online-based
communication, your information is protected
both online and offline.
The
Preference Service has made a substantial
investment in the latest server, database,
backup and firewall technologies to protect
the information assets of The Preference
Service. These technologies are deployed
as part of a sophisticated security architecture
and protocol. All data resides in a tightly
controlled, secure data centre. These investments
mean that information about the identity
and preferences of individual members is
never accessible to any unauthorized individual.
In
terms of our disclosure of this information
to advertisers, clients must provide full
contact details and information relating
to the nature of their business and subsequent
mailings before a sale of data is permitted.
All
employees are kept up-to-date on our security
and privacy practices.
All
clients using the Online Preference Service
who wish to collect sensitive information
must supply proof of a secure server and
the necessary facilities to reduce risk
of unauthorized access.
Advertisers
using our data adhere to full terms and
conditions.
No
unauthorised access, destruction, use or
disclosure of data is permitted.
Cookies
A cookie is a piece of data stored on the
users hard drive containing information
about the user, enabling tracking and targeting
of those users. Although The Preference
Service does not use cookies itself, its
clients may use them at their discretion.
For more information on client cookies,
view their own privacy policies as relevant.
Children
All members of The Preference Service must
be over 18, as stated within our survey.
Notification of changes
If we decide to alter our privacy policy,
we will identify the date of alteration
at the top of the altered page.
We welcome your comments/suggestions
If you have any questions about this privacy
statement, please contact us at info@thepreferenceservice.com
