Products

Click the product logo's below to find out even more about these products

Reach consumers who want your mail

The best way to find out exactly what consumers want is to ask. And that's exactly what we do! Our Opt-inData contains details of millions of consumers and their preferences for products and services.

Because our Opt-inData file contains preferences (not profiles), it is highly targeted and responsive, enabling you to specifically target consumers who have given their permission to be contacted.

Based on consumer preferences, our highly targeted and responsive Opt-inData enables you to reduce your direct mail investment and increase your response rates by between 20 - 400%.

Opt-inData is clean and fresh. As part of our ongoing dialogue and service to our members we regularly update our files with their changing preferences.

Case Study:
"We've been very impressed with Opt-inData. Our objective was to acquire maximum new business with minimum spend. The Preference Service was instrumental in helping us achieve that. The Preference Service's Opt-inData significantly out performed all other cold data by 53%."

Michelle Simm - Marketing Executive, Scottish Legal Life

Benefits:

. Reach consumers who want your product/service

. Reach new consumers - 56% of people in our Opt-inData file do not normally complete lifestyle surveys

. Achieve uplifts in response rates of between 20 - 400%

. Increase your return on investment

. Ongoing screening against NCOA, GAS and TBR makes PreferenceData one of the cleanest files on the market

back to top

The file for responsible marketers

An ever increasing number of consumers are becoming more aware of marketing techniques and equally their right to privacy and anonymity. They are annoyed at unwanted advertising material intruding their personal time particularly without first giving their permission or having the opportunity to opt-out.

Mailing consumers that are not interested in your product / service can be very costly and can also be detrimental to your brand and the future of your business.

Our Opt-outData is a file containing details of consumers who have specifically stated that they are not interested in your product / service and do not wish to be contacted with offers / information about it.

Removing consumers who have stated that they are not interested in your product / service from your mailing list makes ethical and financial sense. That's why we've teamed up with The REaD Group, market leaders in the field of suppression, to provide you with Opt-outData - The file for responsible marketers.

Benefits:

. Increase your direct mailing's return on investment

. Reduce wasted resources

. Protect the integrity of your brand

. Listen to the wishes of consumers

back to top

The right questions at the right time guaranteed

Sponsoring a question on the Postal Preference Service™ survey (our consumer facing brand) guarantees you the most recent and specific PreferenceData for your mailings.

Whether you want to prospect for new customers or fill gaps in your database a SponsoredQuestion gives you the opportunity to ask millions of prospects throughout the UK, detailed question(s) you want answered.

With a SponsoredQuestion you will discover exactly what consumers want from you and when. Enabling you to save on resources by mailing responsive prospects at the right time with offers for the product they have asked for.

Case Study:
"We were eager to test PreferenceData because of its unique approach. Initial tests have given us some very exciting results in our response and conversion rates and we are planning to continue using PreferenceData."

Liz Penighetti, Marketing, Churchill

Benefits:

. Be the first to mail consumers who have responded directly to your bespoke question and want to hear from you

. Get exclusive usage of PreferenceData for an agreed period of time

. Gain access to new consumers - 56% people in our

. PreferenceData files do not normally complete lifestyle surveys

. Spread payment commitment

back to top

Reach consumers who want your mail and get them to open it

Featuring The Preference Service's™ StampofApproval (created using our consumer facing brand) on your mailings will trigger higher response rates.

Featuring the StampofApproval on your mailings using our Opt-inData, will inform consumers that your mailing is mail they have asked for in our survey.

Featuring the StampofApproval on your Opt-inData mailings is absolutely free.

Research shows:
87% of consumers said they would be more likely to open mail with the Postal Preference Service™ StampofApproval featured on it.

85% of consumers said that the Postal Preference Service™ StampofApproval makes them feel more comfortable about how their information is used.

Benefits:

. Further increase Opt-inData mailing response rates by 10 - 40%

. Encourage consumers to open your mail

. Build consumer trust in your brand

. Further increase your return on investment

To find out more about how you would use the StampofApproval, click here

back to top

Contact a receptive audience with preference based opt-in email

Because our Opt-inE-data contains preferences, it is highly targeted and
responsive, enabling you to target specific consumers that have given their
permission to be contacted, while achieving the cost benefits attached to email campaigns.

.  Preference based opt-in email addresses

back to top

Get to know your customers better

The easiest and most effective way to learn more about your customers is to ask. A JointSurvey enables you to do just that.

A JointSurvey enables you to discover exactly what your customers / prospects like and dislike about your product / service, and more importantly what they want from you in the future.

At little or no cost / hassle to you, we can develop a customised survey - designed to meet your objectives and brand specifications and gather specific consumer data essential for your marketing plans.

Case Study:
"Our aim was to enrich our knowledge of our consumers and ultimately make our database more valuable. The Preference Service has played an integral part in our success; developing a JointSurvey to meet our specific marketing needs at virtually no cost to us."

Beverley Dean - Head of Marketing Services, Bertelsmann Music Group

Benefits:

. Develop an increased understanding of your consumers

. Work with a strategic partner experienced in collecting highly valuable and specific consumer data

. Collect the right information in a cost effective way

. A higher return on investment from your database - reduce costs and increase response rates

. Retain your current customers by maintaining loyalty

. Recruit new customers by careful segmentation and targeting

. Discover if, how and why they purchase from your competitors

. Highlight your strengths and weaknesses within the market place

. Create product offers that match the interests of your prospects

To see a recent example of a JointSurvey, click here

back to top

Reach millions of consumers and generate profitable new leads

Feature your product / service in the InfoRequest section of our Postal Preference Service survey pack, in one of two ways:

1. Feature your product / service with a full colour image and 40 words of copy in the Information Request section of our consumer survey.

2. Add your question to the special offers section of our consumer survey.

Benefits:

. Reduce the cost of acquiring new consumers / prospects

. Receive your leads within 3 days of the survey being completed

. Reach millions of households throughout the UK

. Increase consumer awareness of your brand and product

. Payment based on results

If you would like to view the InfoRequest section of our survey, please click here

back to top

back to top